About Bruce Garfield

Bruce Garfield spent more than 23 years at American Honda, where he oversaw branding for Honda and Acura automobiles, Honda Motorcycles, Honda Power Equipment, Honda Racing and HondaJet, and managed the brand logo, merchandise and licensing programs behind them. He developed, negotiated and managed partner and licensee relationships across apparel and accessories, gaming and esports, sporting goods, watches and jewelry, toys and collectibles, home and garden, outdoor and recreation, publishing, consumer electronics and retail merchandise.

Brands he has worked with include Sony, Microsoft Gaming, EA, Google Gaming, Bandai Namco, Activision Blizzard, Capcom, Natural Motion, Riot, Creative Mobile, Sega, Take-Two, Ubisoft and Zynga in gaming; Anti Social Social Club, Autocannon, BRM, Forever 21, MSTR and Supreme in fashion and accessories; and Mattel, Hasbro, Spin Master, Tomy, Donut Media, Maisto, Gateway Global AutoArt, Sunrich, Tamiya, Kaido House and MaxBoost in toys and hobby.

He serves as a Director on the Honda Federal Credit Union Board and the EarthShot Board, and advises Donut Media’s Brand and Merchandise Board on product development, brand equity and intellectual property protection.

Yuichiro Kawamura is Vice President of Business Development at RPX Corporation, focused on the automotive sector. Before RPX he spent 39 years at Honda Motor Co. working across intellectual property businesses, most recently as Senior Vice President of Honda Patents and Technologies North America, where he managed intellectual property business, litigation and licensing matters.

A veteran of the gaming industry since 2009, Austin Yuen was one of the original employees at CIE Games, a racing games studio. After Glu Mobile acquired CIE Games in 2014, Austin became Product Owner for Racing Rivals, then Head of Business Development, where he doubled the title’s catalog of licenses and built partnerships with automotive brands. In 2017 he founded Yuen Design Inc, a consulting firm focused on product management and licensing in mobile gaming, helping clients acquire intellectual property and monetize their products.

Peter Cunningham is a championship driver for RealTime Racing, the team he created as the factory Honda and Acura team in the Pirelli World Challenge. He has won 91 sports car races in 10 professional series and 10 Drivers’ Championships in SCCA Pro Racing, and in 2018 became the youngest inductee into the SCCA Hall of Fame. As a team owner he has led RealTime to 101 event wins, 25 drivers’ championships and 14 manufacturers’ championships for Honda and Acura.

Dr. Johnson is a brand strategist focused on making a company come to mind when a prospective customer is ready to buy. She brings decades of experience studying markets, competitors and customers and a Ph.D. in Psychology, with work spanning food, pet food, health insurance, seniors, snow sports, motorcycles and automobiles across for profit, nonprofit and private organizations.