Licensing Services

Licensing services for brand owners

Garfield Agency helps brand owners create, develop, market and launch brand licensing programs and partnership opportunities, in traditional categories such as art, gaming, toys, apparel and collectibles, and in next generation digital IP including NFTs and other digital IP scopes.

Licensing contractually grants a partner limited rights to use your trademarks and other intellectual property. It adds revenue at near zero cost, takes the core brand into new categories and in front of new customers, and builds brand equity through lasting partnerships that align with your brand goals, strategic objectives and corporate values.

The work is led by Bruce Garfield, who spent more than 23 years managing brand, merchandise and licensing programs at American Honda, supported by a team of advisors who have worked closely with top brands and companies for several decades.

Trademark licensing

Program strategy, licensee search, deal terms, royalty structures and ongoing licensee management for brands based on the West Coast.

Brand protection in licensing

Contract terms and oversight that protect a brand from infringement while licensed products build its equity.

Automotive brand licensing

OEM and aftermarket accessories, scale models, apparel and motorsports, run by the team that managed Honda and Acura licensing.

Gaming and digital IP licensing

Game integrations, esports, virtual goods, NFTs and other digital IP scopes, with contracts written for digital distribution.

Consumer products licensing

Apparel collaborations, toys, hobby and collectibles, accessories and retail merchandise programs.

Partnerships and collaborations

Brand collaborations, co branded launches and sponsorship tie ins, negotiated so both sides know exactly what they are granting.

What the work covers

The team is available to strategically evaluate, develop and expand your brand in new partnerships and categories to generate exposure, royalties and bottom line profitability. Bruce’s work as CEO covers strategic direction, profitability analysis, guidance on brand line extensions, and the negotiation of licensing agreements, sponsorship deals and collaborations.

Garfield Agency provides licensing strategy and business services. It is not a law firm and does not give legal advice. For trademark filings, clearance opinions and litigation, work with a licensed attorney.

Talk with Bruce about your brand

Tell us what you own, what you want it to do, and where you want it sold.