We provide innovative web3 experiences through expertise, resources and collaboration.

We Provide Brand and Licensing Expertise.

We specialize in brand licensing from creation, development, marketing through next-gen NFTs, Web3 and AI.  Of course, we continue to create, build and launch new business brand and licensing opportunities ‘old school’ in traditional categories, such as Art, Gaming, Toys, Apparel, Collectibles and more.


Innovative solutions include:



3.  NFT (Non-Fungible Token) EXPERTISE



For years, the team has worked with and helped brands develop and define their voice & architecture. We are creative, driven by technology and innovation to ensure that we fulfill our mission of helping clients find their success and profitability.


Located in Los Angeles, the Garfield Agency brings together a highly revered team of advisors, leading edge competitive, well-connected and experienced professionals. Having worked closely with top brands and companies collectively for several decades, we are more than your typical branding and licensing agency.  


Discover how we can collaborate to generate successful partnerships and bottom-line net profitability, and transform the way your business performs.


Get in touch so we can help jump-start your brand licensing program and present new partnership opportunities.


    Our team of industry experts and advisors.

    Our team is available to strategically evaluate, develop, and expand your brand in new partnerships and categories to generate exposure, royalties, and bottom-line profitability.







    Bruce Garfield

    CEO & Founder

    Brand Licensing, Merchandise and Partnerships

    View Bio

    Bruce Garfield brings his extensive knowledge in licensing, branding and product placement to create strategic brand opportunities that maximize revenues and extensions.

    The past 23+ years, Bruce was at American Honda where he oversaw branding for Honda and Acura Automobiles, Honda Motorcycles, Honda Power Equipment, Honda Racing, HondaJet and managed brand logos, merchandise and licensing product programs and categories, which included apparel & accessories, gaming & eSports, sporting goods & equipment, watches & jewelry, toys & collectibles, home & garden, outdoor & recreation, publishing, consumer electronics, retail merchandise and more.

    Bruce developed, negotiated and nurtured partner and licensee relationships. He is particularly good at relationship building, analyzing product category opportunities, budget planning and forecasting.

    He brings his business and legal training and knowledge to licensing. He is a tough negotiator and brand champion yet compassionately nurturing of business partnerships.


    • Sony, Microsoft Gaming, EA, Google Gaming, Bandai Namco, Activision Blizzard, Capcom, Natural Motion, Riot, Creative Mobile, Sega, Take-Two, Ubisoft, Zynga and others.
    • Anti-Social-Social-Club, Autocannon, BRM, Forever-21, MSTR, Supreme and more.
    • Mattel, Hasbro, Spin Master, Tomy, Max Boost, Donut Media, Maisto, Gateway Global/ AutoArt, Sunrich, Tamiya, Kaido House, MaxBoost and lots more.

    In his free-time, Bruce serves on the Board of a financial institution and an environmental company, both non-profits.

    Sherry M. Saffer, Esq.


    CFO & Legal Advisor

    Austin Yuen


    Gaming & Data Advisor
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    A veteran of the gaming industry since 2009, Austin Yuen was one of the original employees at CIE Games, a racing-focused games studio.

    In 2014, Glu Mobile purchased CIE Games and Austin took over as Product Owner for Racing Rivals. Understanding that content was key to sustaining a mobile title, Austin became the Head of Business Development and quickly doubled Rivals’ catalogue of licenses and developed partnerships with automotive brands.

    In 2017, Austin started Yuen Design Inc, a consulting firm centered around product management and licensing in mobile gaming, helping clients acquire intellectual property as well as creating better ways to monetize their products.

    Yuichiro Kawamura

    Global Business Development
    & Intellectual Property Advisor
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    Yuichiro Kawamura is Vice President of Business Development at RPX Corporation, where he focuses on the automotive sector.  

    Prior to RPX, he engaged in a broad range of IP businesses during his 39 years at Honda Motor Co., Japan.

    He held senior positions at Honda, most recently as Senior VP of Honda Patents and Technologies No. America where he managed intellectual property related business, litigation and licensing matters.

    Peter Cunningham


    Motorsports Advisor
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    Peter Cunningham is a championship driver for RealTime Racing, the legacy team he created 34 years ago as the factory Honda and Acura team in the Pirelli World Challenge.  

    As a driver, he won 91 sports car races in 10 professional series, a record unmatched by anyone in North American sports car racing history, not to mention his 10 Drivers’ Championships in SCCA Pro Racing series. In 2018 Peter became the youngest inductee into the SCCA Hall of Fame.

    As a team owner, Peter heads an effort which has won 101 individual events – by 16 of his drivers – in 27 years of World Challenge racing, 25 drivers’ championships and, most importantly, 14 manufacturers’ championships for the Honda and Acura brands which may explain the length of their relationship.

    Dr. Robyn W. Johnson

    Marketing, Research,
    Management Consulting
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    Dr. Johnson is a strategist who is very good at one thing: branding that calls to mind your company when a prospective customer is ready to buy.

    Her great passion is connecting brands with the audience most likely to buy a company’s offer – something she is well equipped to do with decades of experience studying markets, competitors and customers, and a Ph.D. in Psychology. 

    From fast food, packaged food, and pet food, to health insurance, seniors, snow sports, motorcycles, and automobiles, her experience spans a wide variety of industries.  

    She has worked with profit, nonprofit and private organizations; exposed to agency, supplier and client workflows.

    Bert Rhine

    Marketing & Advertising Advisor
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    Bert Rhine has merged his marketing and advertising expertise into his direction and production of television programs and commercials.

    Mr. Rhine served as President and Creative Director of California Creative Enterprises, Inc., one of California’s largest privately held advertising agencies. He created, developed and implemented major media campaigns for the agency’s clients, including Metabolife International, growing sales from $300,000 to over a “Billion” dollars in annual sales in two and a half years.