11 Nov Brand Licensing Expo 2027 Registration Now Open
Brand Licensing Expo 2027 opens registration in Las Vegas
Registration is now open for Brand Licensing Expo 2027, the trade show formerly known as Licensing Expo, according to a notice on licensingsource.net. The event runs 25-27 in 2027 at the Mandalay Bay Convention Center in Las Vegas. If you license a brand on the West Coast, that’s a date to plan around now. Not in the spring.
Key takeaways
- Brand Licensing Expo 2027 is open for registration and takes place at Mandalay Bay in Las Vegas.
- The show was previously called Licensing Expo, so older listings may use the old name.
- The same publisher is already naming speakers for Spring Fair 2027 in the UK, so the 2027 calendar is filling early.
- Pre-orders for Grand Theft Auto 6 are a reminder of how fast a large game franchise can become a licensing priority.
Why a trade show registration matters to a licensor
A trade show like this is where licensors and licensees find each other. A brand owner with a character or logo meets manufacturers and retailers. Agents are there too, and they all want to put that name on a product. For a West Coast brand owner, the trip to Las Vegas is shorter than a flight to New York. But the decision still has to be made on a schedule.
Early registration is often the cheaper option. It also gives you time to set meeting requests before the calendar fills. Our advice? List the categories you want to talk about before you book, not after you arrive.
What the event lineup says about where licensing is moving
The same publisher reports that Spring Fair 2027 has added speakers including Aardman, Cath Kidston, Natural History Museum, The Works and Hamleys. Those names come from a different show in a different market. They point to the same thing. Heritage brands and museums are treating licensing as a growth channel, and so are character owners. Separately, the notice mentions a Warner Bros. Global Consumer Products partnership with ZURU, which launched a premium blind box collectables range called Starbox Popcons DC.
Collectibles are a category where a game franchise can turn quickly into product. Take-Two Interactive’s second-quarter earnings coverage from GamesIndustry.biz, written by Lewis Packwood, reports CEO Strauss Zelnick saying pre-orders for Grand Theft Auto 6 “outperformed our expectations.” That article is about revenue and the game itself. It doesn’t discuss apparel or collectibles deals. Still, a franchise with that much demand is the kind of property licensees will want to see on a shelf.
A show date in 2027 is a reason to ask your licensees now which categories they want to pitch.
What to do with this news
Start with your product calendar, not the show floor. Work out which retail windows your next licensed product needs. Then check whether the expo falls before or after your approvals and sampling. Also check whether your current licensees already attend. They may want to book the same time slots.
Trade show listings are a starting point, not a deal. Any agreement you sign at a show still needs a licensing contract that covers royalties and approvals, along with quality standards. Questions about those terms should go to a licensed attorney.
Questions people ask
Where and when is Brand Licensing Expo 2027?
The notice says the expo takes place 25-27 in 2027 at the Mandalay Bay Convention Center in Las Vegas. The excerpt we reviewed repeats the day range without a month, so confirm the exact dates on the official registration page before you book travel.
Is Brand Licensing Expo the same as Licensing Expo?
Yes, according to the notice on licensingsource.net, the show is formerly known as Licensing Expo. Older listings and articles may still use the earlier name.
Do I need to register to attend a licensing trade show?
The notice says registration is open now. Registering early generally gives you more time to request meetings, though the specific rules for badges and fees are set by the organizer.
Does a trade show mean I have a licensing deal?
No. A show is where introductions happen. Terms such as royalty rates and territory need a written agreement, and approvals do too. A licensed attorney should review that contract.
If you’re planning a licensing program around the 2027 show calendar, our team at Garfield Agency can help you map categories, licensees and timing on the West Coast.
Talk through your trademark licensing plan with Garfield Agency
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