26 Sep Why Quality Control Protects a Licensed Brand
Approvals, standards and audits are what keep licensing from diluting a trademark. Here is how a brand owner builds them into a...
Licensing Insights
26 Sep Automotive Licensing: From OEM Marks to Aftermarket Accessories
How vehicle brands license into accessories, scale models, apparel and games, and what automakers look for in a licensed partner....
26 Sep Licensing a Brand Into Video Games and Esports
What brand owners should know before their logo, vehicle or product appears in a game, from integration rules to payment models....
26 Sep What a Trademark Licensing Agreement Covers
The core terms of a trademark license, from territory and exclusivity to royalties, approvals and what happens when the deal ends....
26 Sep How Licensing Royalties Work: Rates, Advances and Minimums
A plain guide to how brand owners are paid in a licensing deal, and the definitions that decide what a royalty is...