14 Oct Automotive Licensing in Racing Games
Automakers are leveraging racing video games for brand visibility and engagement with younger audiences through strategic vehicle licensing....
Latest News
12 Oct Importance of Quality Control in Trademark Licensing
Quality control approvals are essential for maintaining trademark strength, especially with recent reforms in Poland's trademark laws....
09 Oct Net Sales in Royalty Agreements Explained
Learn how net sales definitions impact royalty agreements and financial outcomes for licensors and licensees....
07 Oct Brand Security Through Minimum Royalties
The Slush Puppie case highlights the protective role of guaranteed minimum royalties in licensing agreements and their financial significance....
05 Oct Trademark Licensing vs. Brand Collaboration Explained
Explore the key differences between trademark licensing and brand collaboration in the evolving legal landscape of Southern Florida....
02 Oct Starbucks’ IP Strategy for Brand Protection
Starbucks showcases a layered IP strategy to safeguard its brand, ensuring integrity and market position in a competitive landscape....
30 Sep Strategic Decisions in Brand Licensing Categories
Choosing the right product categories for brand licensing is crucial for maximizing market impact and maintaining brand integrity....
26 Sep Why Quality Control Protects a Licensed Brand
Approvals, standards and audits are what keep licensing from diluting a trademark. Here is how a brand owner builds them into a...
26 Sep NFTs and Other Digital IP Scopes: Licensing Beyond Physical Products
How NFTs, virtual goods and avatar items fit into a brand's licensing program, and what a digital license needs to define....
26 Sep Licensing a Brand Into Video Games and Esports
What brand owners should know before their logo, vehicle or product appears in a game, from integration rules to payment models....