26 Sep Why Quality Control Protects a Licensed Brand
Approvals, standards and audits are what keep licensing from diluting a trademark. Here is how a brand owner builds them into a...
Author: QStwTgoFSw
26 Sep NFTs and Other Digital IP Scopes: Licensing Beyond Physical Products
How NFTs, virtual goods and avatar items fit into a brand's licensing program, and what a digital license needs to define....
26 Sep Automotive Licensing: From OEM Marks to Aftermarket Accessories
How vehicle brands license into accessories, scale models, apparel and games, and what automakers look for in a licensed partner....
26 Sep Licensing a Brand Into Video Games and Esports
What brand owners should know before their logo, vehicle or product appears in a game, from integration rules to payment models....
26 Sep What a Trademark Licensing Agreement Covers
The core terms of a trademark license, from territory and exclusivity to royalties, approvals and what happens when the deal ends....
26 Sep How Licensing Royalties Work: Rates, Advances and Minimums
A plain guide to how brand owners are paid in a licensing deal, and the definitions that decide what a royalty is...
07 Mar Meet Bruce
Bruce is the driving force behind the Garfield Agency, where brand licensing and intellectual property strategy seamlessly converge. With more than two...
25 May Las Vegas Licensing Expo 2023
For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents...
25 May LA Auto Show
Founded in 1907, the Los Angeles Auto Show (LA Auto Show®), is one of the most influential and best-attended auto shows globally...
28 Nov NFTs: Nomenclature (Part 3)
As promised, here are a few important terms to know. We’ll start from a high-level and distill into the trenches later. BLOCKCHAIN Energy...
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